Vilebrequin is a French brand specializing in designer swimwear and ready-to-wear for men, women and children. Founded in 1971 in Saint Tropez by Fred Prysquel, a photographer and sports automobile journalist, the brand is known for its vibrant colors, jaunty printes and matching father-and-son swimming shorts. Season after season, Vilebrequin promises elegance on vacation, passing on a lasting idea of fantasy, from father to son and mother to daughter.