The History of Bal Harbour Shops

When it opened in 1965, Bal Harbour Shops looked unlike any other shopping center. The family-owned Bal Harbour Shops was the first all-luxury fashion center in America featuring high-end retailers in a tropical, open-air setting. What was once considered a bold experiment is now a globally admired model that continues to influence retail environments around the world. See how and where the story began, and revisit some of the Shops’ most celebrated milestones over the last 60 years and counting.

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About the Campaign

Directed by Andres Oyuela, “An Affair to Remember” stars Karolina Kurkova and Arthur Kulkov as a couple caught in a sultry tale of mistaken identity, with a twist.

With this campaign, we wanted to emphasize the emotional connection our guests have with Bal Harbour Shops. There is something romantic about our picturesque tropical enclave of luxury that has wooed generations of shoppers for 60 years. There’s an affinity for the Shops that goes far beyond the cache of coveted luxury boutiques and buzzing restaurants. It’s a destination because of that connection, and we’ve come out and said it: it’s truly a love affair.

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