Travel

Next Stop, Asheville

Photography by Matthew Sprout. Styling by Paul Frederick.

Model sitting on the hood of a car with greenery in the background

Model Sasha Kichigina wearing Gucci.

With the holiday weekend just a few days away, we thought it was the perfect time to present a fashion road trip. And where better to travel to as the seasons transition than the scenic, culturally rich mountain town of Asheville, North Carolina? Before we hit the road, we asked Matthew Whitman Lazenby, Bal Harbour Shops’ President and CEO, to share what he loves so much about his adopted city—and it turns out there’s plenty!

“Fast becoming what many are calling the “Austin of the South,” Asheville, North Carolina, “rims in life,” to borrow a phrase from Thomas Wolfe, one of its most famous native sons, and has a cool factor all its own. Beyond exploring its surrounding forests or hiking the nearby Blue Ridge Mountains, this historic Swannanoa Valley city of visionaries, philanthropists, and writers, and the Mountain Capital of Western North Carolina (with its own Western Residence for the state’s governor) boasts walkable neighborhoods where friends gather for craft brews in celebratory biergartens. Where good eats, from Indian street food and Spanish tapas to fried green tomatoes and Carolina-style barbecue (Eastern and Western), can be had at top dining venues. Where a stroll down the riverbank leads to working artist studios. Where musicians jam all night in iconic downtown clubs. Where century-old gardens and a vast network of biking trails offer restorative access to the outdoors. And where soul-mending bouts with nature heal the spirit like no other place on earth.”

Model leaning on car with drink in her hand

For good old-fashioned fun, Sky Lanes bowling alley is a classic. Sasha wears a full Tod’s look.

Model sitting on a rail in a cream Isabel Marant dress and brown Chanel boots

Page Avenue is just one of many streets brimming with unique boutiques from an artisanal perfumery to fine jewelry shops. Sasha wears an Isabel Marant dress with Chanel boots.

Model sitting in booth holding a cup with food on table

The Asheville food scene, aka Foodtopia, features a community of culinary craftsmen creating meals that nourish the soul, like the home cooking at Five Points. Sasha wears a full Zimmermann look.

Model in blue tiled room wearing a brown Loro Piana jumpsuit and Alexandre Birman boots

Funky hotels like The Radical mix with Art Deco masterpieces like the City Building, which houses Asheville’s council chambers. Sasha wears a Loro Piana jumpsuit and Alexandre Birman boots.

Model in round booth with a glass of beer on table

Known for its breweries and beer gardens, the city also offers a few hidden gems like The Tiki Easy Bar, a speakeasy for exotic cocktails served in a colorful island setting. Sasha wears a Brunello Cucinelli look with Chanel boots.

Model standing in the street at night in pink Bottega Veneta suit with red turtleneck

Nights out in Asheville mean frequenting live music venues like The Orange Peel, counted as one of the Top 5 Rock Clubs in the country by Rolling Stone. Sasha wears a full Bottega Veneta look.

Photographer Matthew Sprout; Stylist Paul Frederick; Model Sasha Kichigina/Kollektiv Mgmt; Hair & Makeup Lizzie Arneson; Producer Chris Haney/Exposure; Digital Tech/Photo Assistant Shawn Robert Cuni; Stylist Assistant Caitlin Cowger; Casting Lewis Waters; Producer Cindi Blair; Cindi Blair Productions/Turks & Caicos Productions. Visit ExploreAsheville.com for more ways to experience the unique city.



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If only he knew that all he had to do was share her with Bal Harbour Shops. Introducing, “An Affair to Remember,” a classic tale of mistaken identity, with a twist. Follow along as one stylish young woman (played by Karolina Kurkova) feeds her desire for the finer things, while her romantic partner (played by Arthur Kulkov) tries to keep up. 

As she visits her favorite boutiques, day after day, each purchase is met with a love note—a signature gesture and personification of the Shops. Our protagonist is giddy; she’s dreaming up where she may take her sparkling new necklace and sultry new dress. Meanwhile, her partner is frantic; he races through the Shops ready to encounter what he fears the most… The two collide, and what’s revealed? The notes weren’t from a secret paramour, they were from Bal Harbour Shops. 

It was love at first visit.
A love story. A legacy. An affair to remember. 

Coming soon, 09.04.25 | 10:30am EST

For early access, click the link in bio.
What’s in the envelope? Who sent it? All will be revealed in time. 

Looking forward to our next encounter. 

Love, B.

P.S. Click the link in bio
It’s not trendy; it’s timeless. It’s not of the moment; it’s enduring. Sixty years ago, Bal Harbour Shops debuted an entirely new retail concept—a destination. 

It’s our diamond anniversary, and you better believe we’re going to shine bright. Stay tuned as we prepare to celebrate six decades of being unapologetically BHS.
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A CLASSIC GIFT, JUST FOR YOU