Get the Look: Pritika Swarup

By Amanda Eberstein

Model Pritika Swarup at the Cannes Film Festival. Portrait by Diana Kopaigora.

Pritika Swarup at Paris Fashion week. Photo by Claudio Lavenia.

Pritika Swarup has never been one to be put in a box. “I’ve always felt nurtured by every part of my identity—born and raised in America of Indian heritage—and comfortable and proud of my cultural duality,” says the 26-year-old Columbia University graduate. These days, Swarup can be found traveling the world, shooting campaigns for the likes of MAC Cosmetics, Prabal Gurung and Fenty Beauty, as well as serving as a global ambassador for Operation Smile. But it is New York City and Sunny Isles that she calls home. “My home here is the perfect getaway from the city because it is right by the ocean, which gives me a sense of calm,” says Swarup, who recently launched a skincare brand, Prakti, dedicated to bridging the gap between traditional Ayurvedic and western beauty techniques. “Prakti’s larger mission is to inspire women to fearlessly pursue multidimensional, fulfilling lives,” she says. “I’ve pursued all of my passions and never put limits on myself.”

How would you describe your Miami style?
When I’m here, I feel so relaxed and at ease.
I find myself wearing more colorful, light dresses from brands like Zimmermann.

What is your go-to workday wardrobe?
Jeans, a T-shirt and an oversized blazer or jacket from a brand like Veronica Beard— who I’m working with on an upcoming project for Operation Smile.

What is your favorite place to eat at Bal Harbour Shops?
Carpaccio is my go-to restaurant. I love Italian. I always order the Linguine del Selvaggio.

Are there any design or décor pieces that you are currently coveting?
I’m working on getting a few paintings by Alison Van Pelt for my New York City apartment—she is so talented!

What are your fall travel plans?
I can’t wait to be back in Paris for fashion week and to stay at one of my favorite hotels, the Four Seasons Hotel George V.

What are some of your favorite shoe brands for the different moments in your life?
For daytime, I love white Chloé sneakers, Chanel loafers or a pair of slides or platform sandals from Bottega Veneta. If I’m going out, I’ll choose sexy strappy stilettos or a fun pump from brands like Gianvito Rossi or Manolo Blahnik.

What are some of your favorite boutiques at Bal Harbour Shops?
I love Chanel, Prada, Bottega Veneta and Alexandre Birman. I always end up buying accessories while I’m there—particularly handbags.

What is the inspiration behind your beauty line, Prakti?
I’ve practiced Ayurveda my entire life and feel really lucky to have been brought up with this holistic approach to beauty and wellness. I always understood how powerful these rituals and remedies are and wanted to share them with the world in a way that would resonate with my generation.

What fall trends are you most excited about?
Leather trench coats and platforms! I also can’t wait to pair low-rise trousers with my knits.

What about for a night on the town?
It really depends on the mood I’m in, but I’ll usually go for a dress I can slip on with a pair of heels and some gold accent jewelry.

What’s your look when you’re in NYC?
In New York, I’m all about business chic—oversized blazers, loafers, boyfriend jeans and Jacquemus sweaters. The city always brings out the edgier side of me.