Spark Joy

If only he knew that all he had to do was share her with Bal Harbour Shops. Introducing, “An Affair to Remember,” a classic tale of mistaken identity, with a twist. Follow along as one stylish young woman (played by Karolina Kurkova) feeds her desire for the finer things, while her romantic partner (played by Arthur Kulkov) tries to keep up.

As she visits her favorite boutiques, day after day, each purchase is met with a love note—a signature gesture and personification of the Shops. Our protagonist is giddy; she’s dreaming up where she may take her sparkling new necklace and sultry new dress. Meanwhile, her partner is frantic; he races through the Shops ready to encounter what he fears the most… The two collide, and what’s revealed? The notes weren’t from a secret paramour, they were from Bal Harbour Shops.

It was love at first visit.

A love story. A legacy. An affair to remember.

Coming soon, 09.04.25 | 10:30am EST

For early access, click the link in bio.

What’s in the envelope? Who sent it? All will be revealed in time.

Looking forward to our next encounter.

Love, B.

P.S. Click the link in bio

It’s not trendy; it’s timeless. It’s not of the moment; it’s enduring. Sixty years ago, Bal Harbour Shops debuted an entirely new retail concept—a destination.

It’s our diamond anniversary, and you better believe we’re going to shine bright. Stay tuned as we prepare to celebrate six decades of being unapologetically BHS.