By Lauren Caruso

Brunello Cucinelli may have been the accidental architect of the quiet luxury trend, but if the Italian heritage brand’s Spring 2024 collection is any indication, things are about to get a touch louder. The designer ushered in his 70th birthday last September by showing a collection steeped in glitz and glam—albeit subtly, thanks to house codes.

Appropriately, the designer calls this collection “aequilibrium,” a nod not just the inevitable return of the Roaring ‘20s—updated for the twenty-first century with modern, masculine-inspired tailoring, lustrous metallic accents, and a playful sensibility meant to surprise and delight—but also to the balance of timelessness and practicality we’ve come to expect from Cucinelli himself.

A woman’s jute-and-cotton cardigan, typically an introvert’s fare, dazzles thanks to a subtle glint of transparent paillettes, while suiting separates enjoy a similarly unexpected sheen. Meanwhile, for men, a ribbed, shawl-collar cardigan looks deceptively simple until you notice the impeccable cotton malfilé yarn and metallic horn buttons. It’s as though the designer imagined what present-day understated luxury might look like in the age of Gatsby.

Of course, Cucinelli’s signature color palette of neutrals and meticulous artisanal made-in-Solomeo workmanship are on display, both serving as a reminder that he was one of the first to prioritize ethical, quality fabric sourcing and sustainable production. What else could we expect from the label that’s designed to stand the test of time?

  1. Brunello Cucinelli linen embroidered jacket and shorts set
    Throughout the collection, Cucinelli employed chiaroscuro, a contrasting visual technique called which translates to “light” and “dark.” Here, the dramatic effect shows up on a stunning linen-and-sequin two-piece shorts suit, complete with an all-over magnolia motif.
  2. Brunello Cucinelli striped belted net neutral cardigan
    A sparkling, sophisticated addition to any capsule wardrobe, this striped jute, linen, cotton, and silk cardigan is the stuff of dreams for minimalists and maximalists alike.
  3. Brunello Cucinelli brown sparkling linen silk paillette knitted dress
    A seemingly simple layered mesh linen dress comes alive with the addition of light-reflective paillettes, all hand-embroidered, while the fringe hem lends the summer-ready silhouette a lighthearted feel.
  4. Brunello Cucinelli metallic gabardine trench coat
    There’s nothing quiet about a metallic linen gabardine trench coat, but the silver sheen feels especially wearable this season.
  5. Brunello Cucinelli navy cotton knit polo shirt
    For the man that’s ready to upgrade his everyday look, this ribbed jacquard polo is unbelievably soft to the touch and—dare we say it—notably flattering.
  6. Brunello Cucinelli navy linen drawstring trousers
    These linen-gabardine trousers toe the line between casual (thanks to the drawstring) and polished (thanks to the double pleat) with an understated ease.
  7. Brunello Cucinello cream cotton ribbed cardigan
    It takes a keen eye to catch all the subtle details in this shawl-neck cardigan: Lightweight cotton malfilé yarn lends a distinction to the ribbed knit finish, while the horn buttons offer a more daring take on a typically laid-back silhouette.
  8. Brunello Cucinelli cream double chalk stripe suit set
    Inspired in part by the nautical essence of the French Riviera, this linen, wool, and double-silk suit jacket boasts a purposefully rustic finish and a distinctly tapered shape that the brand calls the “Solomeo Shoulder.”
  9. Brunello Cucinelli cream double chalk trousers
    Pair these tapered trousers with their matching suit jacket—or go rogue with a crisp button-down or knit polo for your next Sunday stroll.
  10. Brunello Cucinelli white patterned camp collar shirt
    A true classic, this striped Panama-weave shirt is equal parts casual and refined thanks to its camp collar, mother of pearl buttons, and laid-back fit.

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If only he knew that all he had to do was share her with Bal Harbour Shops. Introducing, “An Affair to Remember,” a classic tale of mistaken identity, with a twist. Follow along as one stylish young woman (played by Karolina Kurkova) feeds her desire for the finer things, while her romantic partner (played by Arthur Kulkov) tries to keep up. 

As she visits her favorite boutiques, day after day, each purchase is met with a love note—a signature gesture and personification of the Shops. Our protagonist is giddy; she’s dreaming up where she may take her sparkling new necklace and sultry new dress. Meanwhile, her partner is frantic; he races through the Shops ready to encounter what he fears the most… The two collide, and what’s revealed? The notes weren’t from a secret paramour, they were from Bal Harbour Shops. 

It was love at first visit.
A love story. A legacy. An affair to remember. 

Coming soon, 09.04.25 | 10:30am EST

For early access, click the link in bio.
What’s in the envelope? Who sent it? All will be revealed in time. 

Looking forward to our next encounter. 

Love, B.

P.S. Click the link in bio
It’s not trendy; it’s timeless. It’s not of the moment; it’s enduring. Sixty years ago, Bal Harbour Shops debuted an entirely new retail concept—a destination. 

It’s our diamond anniversary, and you better believe we’re going to shine bright. Stay tuned as we prepare to celebrate six decades of being unapologetically BHS.
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