By Joshua Hendren
Channel Jude Law and Matt Damon’s sartorial savvy in The Talented Mr. Ripley with the new approach to preppy dressing. Photo @ United Archives GmbH / Alamy.
There’s a new polish to preppy style. This season’s take on the classic collegiate look trades Ivy League tradition for effortless sophistication; think crisp tailoring, tactile layers, and an undercurrent of quiet luxury. Brands like Ralph Lauren, Brunello Cucinelli, Zegna, and Brioni refine the preppy code through elevated craftsmanship and rich textures, while Todd Snyder and Dsquared2 bring modern ease with relaxed silhouettes and sporty touches. Accessories tie it all together—from Ferragamo’s optical frames to Gucci’s Horsebit mules and Panerai’s utilitarian Radiomir watch—adding a contemporary edge to a timeless aesthetic. The result is a look that feels elevated, assured, and distinctly of today. Explore it in our BHS Edit, below.
