“It really felt like the time to come together,” said Stella McCartney of the 85 designs inspired by George Dunning’s 1968 animated musical Beatles film ‘Yellow Submarine,’ named for the song co-written by her father Paul McCartney.
For the first time in her career, fashion designer Stella McCartney has drawn directly from her musical heritage for her new Beatles-inspired ‘All Together Now’ collection—available at the Bal Harbour boutique. The line features the film’s psychedelic graphics including yellow submarines and Lucy (in the sky with diamonds, natch) as well as song lyrics such as “All You Need Is Love” on a sweater and “All Together Now” embroidered on a jean jacket and also spans to kidswear.
After attending the 50th anniversary screening of the Yellow Submarine film, McCartney said, “it (the film) affected me in a way I just wasn’t expecting. Especially this idea of connecting people and bringing people together—politically this message has never been more relevant. So, I came out and I was like ‘I have to do something.”
The campaign film features four musical talents KEYAH/BLU, Joy Crookes, Oscar Jerome and Femi Koleoso (dressed head-to-toe in the collection) exploring the Sea of Holes from ‘Yellow Submarine’, as they are transported to the hallucinogenic world of Sergeant Pepper Land. They interact with graphics and characters from the film before coming together to perform a dreamy beat composed exclusively for the campaign.
The film’s timeless message of peace, love and togetherness resonates deeply with the Stella McCartney ethos, and Stella sets out to reimagine it for a new generation. A fun, uplifting and hopeful statement of unity, at a time when it feels more important than ever.
Discover the collection at Stella McCartney Bal Harbour and get involved on social with #StellaMcCartneyxTheBeatles and #BalHarbourShops.