Rethink Pink

The London-born luxury shirtmaker has recently relaunched under LVMH Moët Hennessy Louis Vuitton with a fresh take on everything from packaging and production to retail and the in-store customer experience. Newly appointed creative director John Ray and CEO Christopher Zanardi-Landi have been working together to strike the perfect balance of tradition, modernity and sustainability.

The Bal Harbour boutique is home to the newly release Vintage Collection, a capsule of bright, striped shirts that pay homage to the label’s heyday as well as an expanded collection of women’s shirts. The secret behind the success of the newly redesigned Pink shirts is in the tailoring process, where each tailor cuts the shirt with a lifted placket, a time-consuming process where each tailor takes extra time to ensure every stripe and pattern precisely align.

The new mood is all about that familiar slightly vintage vibe combined with more wearable stiff-free silhouettes. The brand’s colorful patterned cotton shirts are made from some of the best Italian mills and have been washed just enough to give them the feel of your much-worn favorites. There are five different fits—from a contemporary “athletic” look to a refined slim fit and a soon-to-be new favorite with the weekend fit shirts.

Along with these designs, the boutique offers a totally de-stressed fitting room concept that’s made to flatter each guest that steps inside.  CEO Zanardi-Landi stated in a recent interview, “We want people to really fall in love with the shirts.” Visit the newly opened Pink Shirtmaker London Bal Harbour boutique on Level 2.