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Fashion News

Balmain’s Newest Brainchild

Balmain is taking things in a digitally different direction with an idea that was originally the brainchild of creative director Olivier Rousteing. This season the brand opted for a “virtual army” of digitally manufactured models to wear Balmain’s newest collection—which will be available at Balmain Bal Harbour opening soon.

Balmain

The lifelike models were created by photographer Cameron-James Wilson, who famously created Shudu, the world’s first digital super model, in 2017. Balmain worked with software company CLO Virtual Fashion, whose 3D designers measured the clothes for weight, flexibility, drape and stitching patterns into a program and tailored each look to each model’s measurements.

Balmain

The Fall 2018 Ad Campaign features Shudu along with two more digital super models exclusive to Balmain, Margo and Zhi—who were made in collaboration with Rousteing and CGI artists.

“Balmain’s runways and campaigns of course, are also known for an insistence on reflecting today’s beautifully diverse world…I’m proud to introduce the first results of our collaboration with Cameron—three members of our new virtual Balmain army: Margot, Shudu and Zhi. Each mirrors the beauty, rock-star individuality and confident power that we’ve seen on Balmain runways and in our campaigns,” said Rousteing in a recent press release.

Balmain

The Balmain brand pushes the boundaries of creativity by bridging the gap between fashion and technology. Rousteing explains that “We need to change. We need to push boundaries. We need to talk to the new generation. We need to make fashion relevant.”

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Pinstripes. Statement collars. Shiny bubble dresses. Our highlights from Alexander McQueen’s Fall/Winter ’24 show in Paris.
We love to celebrate a win—especially when it takes place at the Shops. Here’s a look at the stunning, winning floral mannequins from our fourth-annual Fleurs de Villes. Come visit them—and many more beauties—as part of ARTISTE, a celebration of female creatives, on through March 10. 

Best in Show
Winner: Helen Frankenthaler

Most Creative
Winner: Elsa Schiaparelli, presented by Bal Harbour Shops 

Most Realistic
Winner: Zelda Fitzgerald

Florist Favorite
Tie between:
Barbara Hepworth, presented by Vhernier, and Yoyoi Kasuma, presented by Bal Harbour Shops
Getting into the fold with Lanvin, as we share the French house’s affinity for versatile bags. Currently coveting their Haute Sequence leather clutch, Melodie hobo, and bucket bags. Find them all here, at Lanvin at Bal Harbour Shops.