1st ESCADA Concept Store in the U.S. at Bal Harbour Shops
Offering an imaginative vision of ready-to-wear executed with exacting finesse, ESCADA opens its first concept store in the U.S. at Bal Harbour Shops. Beloved by icons from Claudia Schiffer and Naomi Campbell to Princess Diana, the German luxury label has entered a new era. Launched by Margaretha and Wolfgang Ley in 1978, ESCADA is being reimagined 40 years later under the new direction of Global Design Director Niall Sloan and CEO Iris Epple-Righi.
Under the helm of Mr. Sloan, the brand is moving in a new direction with concepts that combine the brand's iconic Red Carpet glamour and tailored suiting with a distinctly contemporary twist. Sloan goes onto say that these concepts are "very, very soft power dressing" for the modern working woman. If shoulder pads were the 1980s way of muscling into a man's world, in the 2010s it's about being effortless."
Bal Harbour Shops is home to the first ESCADA concept store in the U.S. and is nothing short of extraordinary. The brand worked with interior designer Fran Hickman, and the look of the store takes its cues from ancient Japanese artistry and the classic styles of the architect and furniture designer T.H. Robsjohn-Gibbings. Hickman said she wanted to create an atmosphere that invites the client into an elegant and sophisticated space, with walls that are hand-painted with gold leaves and Art Deco-inspired furnishing and soft seating.
As part of generation 2.0 of the brand, ESCADA partnered with global superstar and singer Rita Ora to create the special edition Heart Bag available at the Bal Harbour boutique on Level 2. Rita dug deep into the brand's history books and drew inspiration from an ESCADA power color. “Red is my favorite color and so I was thrilled to find it was such a significant part of the ESCADA archive too.” The new store also carries the main line and sport collections, which consist of outerwear, dresses, tailoring, casual wear and accessories.
"You will see a heritage-influenced collection, but still bringing it forward to the 21st century", said CEO Epple-Righi. Discover the newest Fall 2019 collection along with the Rita Ora special edition Heart Bag and more at ESCADA Bal Harbour.