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Blue Crush

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Camille Seydoux wearing the Aumoniere shoulder bag and Plateau sandals from the collection.

By Sabrina Wirth

Roger Vivier has a new muse, and she looks a lot like a Bond girl. That’s because Camille Seydoux is related to one: Léa Seydoux, who recently starred in the Bond film Spectre, is her younger sister. When Camille dressed Léa in a stunning black and white Elie Saab dress for the 2011 César Awards, the world started to take notice of her perceptive eye and talent for putting a contemporary spin on Hollywood glamour. By the time Blue Is the Warmest Color came out in 2013, Léa had turned into an international film star, and Camille had become one of France’s most successful personal stylists.

Seydoux’s strong individual style and passion for mixing classic and edgy looks drew the attention of Roger Vivier, which approached her to create a capsule collection. Coming up with a starting point was easy, she says: “The first time I really fell for Vivier was at a shoot for L’Officiel. The fashion editor had a little black Prismick that I absolutely loved.” The geometric line, first introduced in 2012, spoke to Seydoux’s sensibilities for complementary facets in fashion. Wanting to create something contemporary and timeless, she opted for denim.

Inspired by the many lives denim has lived over the decades, Seydoux referenced style icons like Carolyn Bessette-Kennedy and Jane Birkin for the capsule collection. Her exposure to her mother’s tribal African art collection at a young age may have also been a source of inspiration. At 25, Seydoux helped her mother start a gallery in Paris, where she represented African artists. Today, the experience continues to steer her creativity as she confidently blends textures and patterns.


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