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On the Street with BryanBoy

Arbiter of style Bryan Grey-Yambao (AKA Bryanboy) strikes a pose.

By Jessica Michault

Bryan Grey-Yambao, better known as @Bryanboy to all of his followers, is one of the first generation bloggers to hit it big in the industry. Now a front row fixture he has parlayed his love of fashion into a prospering business that includes collaborations with leading luxury brands, a stint as a judge on “America’s Next Top Model” and has even had a Marc Jacobs bag named after him. Here, we catch up with the sartorial star.

You have often told me you are a shy person. But now you are one of the most famous bloggers in the world. How did the online universe bring you out of your shell?
I still am shy! I'm always intimidated by people in general. I'm incapable of initiating conversation to strangers; one must talk to me first in order for me to open up.

I've always thought of the online universe as a creative platform that allows me to portray a different, highly exaggerated version of myself. Having an online persona made it easier to create a connection with people from all walks of life in different parts of the world.

Your website started, as most of them do, as a personal blog about your love of fashion. Now, years down the road, how have you been able to make a living off of your site?
I started off with Pay-Per-Click advertising programs such as Google Adsense followed by affiliate sales like Net-A-Porter. When the blog exploded, I monetized and capitalized more on my online personality and created other revenue streams such as endorsements, sponsored blog posts, online ad projects and ad campaigns, event hosting, television and personal appearances.

What do you tell young bloggers who want to be successful like yourself?
I don't really consider myself as successful; I feel like I'm a constant work in progress and I have new heights to reach.

Tell me honestly how often do you change outfits a day?
It varies. I change about three or four times a day depending on what I'm doing. This habit probably came from my upbringing. I grew up in the Philippines where it's hot and humid all the time. As kids, we would often change twice or thrice a day: school uniform, after school or "house" clothes (usually an old t-shirt and shorts) and pajamas to go to sleep. Whenever I'm at home in New York and I'm in "hermit mode," I'll only change once a day.

What are your fashion pet peeves?
Conference calls, “meetings,” pesky sales associates who won't leave you on your own… sales tax.


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