bal harbour blog

Ermanno Scervino's Italian Style

Q&A
Ermanno Scervino Fall/Winter 2015 collection.

By Jessica Michault

The charismatic Italian designer Ermanno Scervino is known for creating sophisticated clothing for women who appreciate craftsmanship and adore dressing in the most luxurious materials. Founded in 1999, the brand, known for its fine tailoring and craftsmanship, has just opened at Bal Harbour Shops. We chatted with Scervino about hosting the wedding of Kim Kardashian and Kayne West, his chosen muse for his fall/winter 2015 collection and the importance of the “Made in Italy” label.

How did you first discover Elisa Sednaoui and what made you decide she would be the muse of your Fall/Winter 2015 collection?
It was an unexpected meeting. I was struck by her intensity. She is beautiful and has a unique intelligence, she has a bright road in front of her. She is not just a red carpet character.

If you were introducing someone to the brand for the first time how would you describe the fundamental codes of the house?
The beauty is all that is devoid of nostalgia and talks about the future.

What does "Made in Italy" mean to you?
Every product made in Italy is charismatic and has an energy that distinguishes it from any other. The Italian style represents excellence: material, cut and design. The quality of an item is 50 percent of its beauty. As I said before, I like to translate into a modern language the excellence of Made in Florence, combining the glamour to the values of traditional tailoring with the most innovative manufacturing.

How do you see your years of studying to be an architect being expressed in your designs?
Definitely in the lines and volumes of the clothes that I create; they enhance the beauty. I do not like constraints. 

Your company debuted its first runway collection in 2003 and you’ve had a runaway success with it. What do you attribute this to?
My right-hand man, Toni Scervino.

What attracted you to Bal Harbour Shops as a location for you to open a new store?
It is a crossroads for all markets including South America.

What was it like to host Kanye West and Kim Kardashian's wedding?
Kanye and Kim are two icons that I love: he is an icon for his music and she is the queen of reality shows.

What is your work process like? Do you like to design early in the morning...or does inspiration always strike at night?
 I never stop working. A movie, a color, a material, everything could be for me a source of inspiration.

Any other news we should know about?
 It is a moment of great news. During this Milan Fashion Week I will inaugurate my new store in Milan. In October, I will celebrate 10 years of the brand in Russia, with a fashion show in Moscow and then I will open the first store in Shanghai, within the year. And then the charity, it is an issue that is close to my heart.

 

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