bal harbour blog

Laure Heriard Dubreuil’s Cultivated Style

Laure Heriard Dubreuil. Photo by Camilo Rios.

By: Jessica Michault

Laure Heriard Dubreuil is a fashion businesswoman with an artistic soul. In college she studied economics at the Paris Dauphine University and went to Shanghai to learn Mandarin before eventually moving on to the Fashion Institute of Technology for a merchandising degree. From there the Parisian born Dubreuil gained priceless in house experience working first in the merchandising department at Balenciaga during the Nicholas Ghesquière years and then at Yves Saint Laurent while Stefano Pilati was in power.

Her eclectic career path ended up being the perfect training ground for Dubreuil to launch the multi brand luxury stores The Webster in Miami and at Bal Harbour Shops. The CEO’s cultivated luxury taste, which mixes tent pole fashion brands with up and coming designers, has made The Webster stores among the most influential fashion shops.

One of Dubreuil’s cornerstone concepts for The Webster is her unique collaborations with luxury brands. And now she has taken that concept one step further with Eres. She is the iconic swimsuit brand’s first ambassador and has designed a capsule collection for the company.

How would you describe your style and how did you cultivate it?
I'd say "Bourgeois with a twist" and "Paris meets Copacabana" – I very often wear colors and mix new and vintage.

What made you decide you wanted to set up The Webster store at Bal Harbour Shops?
I am a Bal Harbour Shops shopper myself, we have the same approach to luxury and client services and I really appreciate the outdoor feeling of strolling in a tropical garden.‎


What did your mother teach you about style?
To feel comfortable is sexy.

What young brands are you currently excited about?
Paco Rabanne, Lisa Marie Fernandez, Rosie Assoulin, Jacquemus, Saloni to name a few…

How did your partnership with Eres come about?
I have been a fan of ERES since I can remember because of my mother and godmother wearing it. It was a right of passage for me to get my first ERES swim wear.

What was that process like creating your Eres capsule collection? What did you learn from it?
I worked very closely with the ERES studio in Paris of course – I have collected so many Eres suits though the years that I wanted to revive some shapes I used to wear and I wanted to bring some Miami vibe of course. Therefore I developed 2 prints, one with a very 50's/retro feel of colorful umbrellas on the beach and the other one is a reminder of the Fairchild Botanical Garden which has one of the biggest tropical plants collection in the world.


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