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In the Bag with Edie Parker

Q&A
Edie Parker's designer, Brett Heyman.

By Tali Jaffe 

 

Spotted clutched in the hands of Giovanna Battaglia, Leandra Medine and Elizabeth Olsen, Edie Parker’s stylish bags have become the go-to hand candy for celebrities and it-girls, coast to coast. Hand-poured, confetti flecked and made in America, it’s easy to see why these vintage-style acrylic clutches command a cultish following. We sat down with Brett Heyman, the founder and designer of the brand, to discuss what’s behind the name, her style icons and what’s in her own Edie Parker.

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When did you launch Edie Parker?

I launched Edie Parker in 2010, and our first season in stores was F/W 2011.

 

What was the inspiration behind the name?

My daughter’s name is Edie Parker Heyman. In my opinion the name evokes stylish Edies throughout history – Edie Bouvier Beale, Edie Sedwick, Edie Kerouac. I thought it was a fitting name for the brand.

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You're clearly influenced by mid-century style, who are some of your style icons or other people and elements of that era?

I am absolutely drawn to the innovative postwar period in the United States when fashion, architecture and design began to experiment with new materials. American fashion set trends globally for the first time.

 

I often look at pictures of women like Babe Paley, C.Z. Guest, Gloria Guinness and Slim Keith for inspiration. My personal style icons tend to be a bit more Gaelic and a bit more rock and roll. Loulou de la Falaise, Jane Birkin, Brigitte Bardot, Francoise Hardy, etc.

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What's always in your clutch?

I-Phone, By Terry rose balm, tissues, mints, black eye liner and a dark lip gloss just in case. 

 

How would you describe your personal style?

Uptown bohemian.

 

Do you get many requests for personalization/bespoke pieces?

Yes! It has been so fun seeing how positively people respond to the bespoke bags. My husband calls it the most expensive place card ever. 


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What was the most fun or outlandish request?

We have had some very funny requests – YOLO, Sweetie, Beyond.

We recently had a husband order a bag for his wife and put his name on it. I loved that.

 

Do you think about expanding the line into larger bags or other accessories?

Absolutely. We have many plans for expansion. Each Edie Parker bag is handmade in the Untied States, so it was important for us to perfect our craft before introducing new product. But there are plans for more shapes, bags in different materials, and eventually acrylic furniture and tabletop.

 

What are you coveting this Fall?

I love Saint Laurent and would live in a shrunken grey cashmere blazer. I am obsessed with the metallic leather dresses and metallic shoes from the Prada runway. If I have anywhere dressy to go this year I’m wearing Nina Ricci. It looks so good! And luckily an Edie Parker clutch is the perfect complement to all my fall wardrobe dreams!

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