bal harbour blog

Balmain’s Newest Brainchild

Fashion News

Balmain is taking things in a digitally different direction with an idea that was originally the brainchild of creative director Olivier Rousteing. This season the brand opted for a “virtual army” of digitally manufactured models to wear Balmain’s newest collection—which will be available at Balmain Bal Harbour opening soon.

The lifelike models were created by photographer Cameron-James Wilson, who famously created Shudu, the world’s first digital super model, in 2017. Balmain worked with software company CLO Virtual Fashion, whose 3D designers measured the clothes for weight, flexibility, drape and stitching patterns into a program and tailored each look to each model’s measurements.

The Fall 2018 Ad Campaign features Shudu along with two more digital super models exclusive to Balmain, Margo and Zhi—who were made in collaboration with Rousteing and CGI artists.

“Balmain’s runways and campaigns of course, are also known for an insistence on reflecting today’s beautifully diverse world...I’m proud to introduce the first results of our collaboration with Cameron—three members of our new virtual Balmain army: Margot, Shudu and Zhi. Each mirrors the beauty, rock-star individuality and confident power that we’ve seen on Balmain runways and in our campaigns,” said Rousteing in a recent press release.

The Balmain brand pushes the boundaries of creativity by bridging the gap between fashion and technology. Rousteing explains that “We need to change. We need to push boundaries. We need to talk to the new generation. We need to make fashion relevant.”


you may also like
Fashion News

RIMOWA Lands at Bal Harbour Shops

As a cult favorite and status symbol in the jet set scene, RIMOWA not only crafts exceptional luggage but also has reshaped the history of travelling through innovative designs and unparalleled precision technology.
Fashion News

Go For Baroque!

The Fall collections are rife with unabashed patterns, embroideries and paillettes. We’re giving you an all-access preview of our top baroque looks of the season that you’ll want to try on for yourself.
Fashion News

Bal Harbour Shops Hosts Third Annual Collectors Weekend

From November 1st – 4th, the world’s premier watch brands are joined by an exhibition of high-performance automobiles exclusivley at Bal Harbour Shops.
Fashion News

Three’s A Charm

Chanel launches three new unisex fragrances in homage to Coco’s favorite seaside getaways.
back to top