bal harbour blog

A New Direction for Zegna

Fashion News
Alessandro Sartori photographed by Luca De Santis.

Taking the helm of the world’s largest luxury menswear company would seem like a daunting challenge. But for Alessandro Sartori, who last year was appointed artistic director of Ermenegildo Zegna—a first for the group—taking the creative lead made perfect sense.

One needs only to look at the Fall collection—which is now available at Bal Harbour Shops at the brand’s temporary third-floor boutique while their permanent space is being redesigned and will reopen in October—to see what a perfect fit his appointment was for the brand. The runway presentation for the Fall Ermenegildo Zegna Couture collection was a dramatic re-introduction of Sartori’s capabilities. Set inside a massive hangar in Milan where the work of celebrated German artist Anselm Kiefer loomed large, the show received critical acclaim for its fusion of impeccable tailoring with contemporary men’s fashion.

Cashmere, leather, denim, felted jersey all speak to the brand’s emphasis on textile research, of which Sartori is devoted to. After all, the Italian designer was practically born into the industry, having grown up in his mother’s dressmaking workshop. And looking at the shapes—baseball jackets, trousers, separates, sporty jackets and hoodies galore—we’re in for a fresh take on so-called formal fashion.

We expect to continue to see great work from Zegna’s native son, who undoubtedly will be an important figure in outfitting the modern millennial man.


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