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Lady Gaga Strikes a Pose for Tiffany & Co.

Fashion News
Grace Coddington and Lady Gaga.

Tiffany & Co. continues its Legendary Style campaign—which launched last Fall in collaboration with Grace Coddington—with the brand’s new jewelry collection, Tiffany HardWear, starring Lady Gaga.

A short film starring Lady Gaga has the artist sharing, in her own words, her lifelong passion for the brand, and her own creative journey towards self-expression and empowerment. The HardWear collection—of which she wears the graduated link necklace, triple drop earrings and wrap bracelet in the film—is as modern as the music star, and is now available in stores.

“Lady Gaga is a true New Yorker and style icon who is fiercely feminine and fearlessly authentic – with a genuine and lifelong affinity for Tiffany – and the feeling is mutual,” said Caroline Naggiar, chief brand officer of Tiffany & Co. “An important artist in pursuit of originality and creativity, Gaga personifies our new fashion jewelry collection, Tiffany HardWear.”

Inspired by an archival unisex bracelet designed in 1971, Tiffany HardWear builds on this design to include earrings, rings, necklaces and pendants. The almost 40-piece collection is classic in its design, with styles that will continue to feel fresh for decades to come, just like the singular look from more than 40 years ago that inspired it all.

Here, Lady Gaga shares a behind the scenes look at the making of the campaign, and her own connection with the jewelry house.

 

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