Go Time: Rolex’s New Boutique
By Jessica Mehalic Lucas
Since 1905, Rolex has been a wristwatch pioneer. The Swiss luxury giant is responsible for some of the most innovative creations (the Oyster was the first waterproof watch) and the most covetable (the latest Daytona is on everyone’s wish list). Now, there’s an even greater selection of Rolex timepieces available at Bal Harbour Shops, with the recent opening of Rolex By Tourneau.
“We are excited to have the privilege of operating a new Rolex boutique at Bal Harbour Shops,” says Ira Melnitsky, CEO of Tourneau. “This special new store showcases Rolex’s heritage as a luxury watchmaker and offers an extensive selection of these fine timepieces known for quality and precision worldwide.”
Situated on the second floor, the Rolex By Tourneau features a warm, cream-colored décor with the brand’s signature green accents. Dark wood cases display various limited edition pieces and high-end models, in addition to classic styles. Here, we have a selection of some of our favorite timepieces:
The Pearlmaster combines an exquisite piece of jewelry with an elegant watch. Diamonds encircle the bezel and the bracelet of this 29mm stunner in 18 carat yellow gold. The white mother-of-pearl dial dazzles with additional diamonds.
Launched in 1945, the Datejust was the first self-winding watch to indicate the date in a window on the dial. Today it’s one of the brand’s most iconic styles with its five-piece link Jubilee bracelet and fluted bezel. This 36mm model is designed in steel and 18 carat yellow gold with a two-day power reserve.
Back in January, brand spokesperson Roger Federer hoisted the Australian Open trophy over his head while rocking this watch: the GMT-Master II. Also known as the “Batman” for its blue and black bezel, this 40mm model in steel features a three-piece link Oyster bracelet with 5mm comfort extension link—ideal for warm days on the tennis court.
When the Day-Date made its debut in 1956, it was the first watch to display the spelled-out day of the week and the date on the dial. Crafted in 18 carat yellow gold, this 40mm model features a 70-hour power reserve and semi-circular three-piece link President bracelet.
A statement piece for global travelers, the Sky-Dweller keep track of time across multiple time zones with its annual calendar and dual time zone features. Leading online wristwatch magazine Hodinkee called this bold 42mm style “the most complicated modern Rolex” and described the design and mechanics as “absolutely immaculate.”
The sporty Yacht-Master is appreciated by land or by sea with its stealth design, easy readability and specially designed Oysterflex rubber bracelet. In Everose gold, the luxurious 40mm timepiece offers plenty of features for watch aficionadas like 330-foot water resistance and a bidirectional rotatable bezel.