bal harbour blog

The Intrigue of IRO

Fashion News
‘The people that surround us on a daily basis are always our source of inspiration,’ says Laurent Bitton, at right, with brother Arik.

By Jessica Mehalic Lucas

Parisian cool meets Miami sunshine with the addition of French label IRO to Bal Harbour Shops. “The Miami girl is chic and vibrant and reflects the identity of IRO,” says cofounder Arik Bitton, who started the label with brother Laurent in 2005.

The light and airy second floor boutique is the ideal canvas to display the latest women’s and men’s collections. Soft cream walls are sparingly accented with taupe marble and leather banquettes, providing a casual and uninterrupted shopping experience. “Bal Harbour represents to us the chic mood of Miami mixed with the craziness of Miami evenings that the IRO girl enjoys,” says Laurent.

IRO is known for its effortlessly cool designs with a distinct vintage feel—backed up by great craftsmanship, attention to detail and the finest materials. In the women’s spring collection, you’ll find a more romantic vibe than in past seasons: transparency, florals, ruffles, lace. Think textured dresses, luxe oversized jackets with little shorts, slip dresses worn over denim. The men’s collection includes the brand’s signature distressed tees, slim fit denim and essential leather jackets. “We love the texture of the lace Sorie dress and the voluminous leather Megany pants from the women's collection,” says Arik. “The men's Haby sweater and Marco white jean are also favorites.”

Miami serves as an inspiration for the design duo whose parents ran womenswear brand Somebody for 20 years back in France. “We are inspired by the architecture of Miami; the Art Deco design and the relaxed spirit,” reveals Laurent. “We always find inspiration from the art and music surrounding Art Basel in Miami.” Laurent was actually in the music industry, as the lead guitarist and singer in a rock band, before teaming up with his brother to go into the family business. “I find that music, especially rock and roll, the period related to that music and what was happening in that time, inspire our collections,” says Laurent. “Our collections pull those references together and translate them in the IRO spirit.”

In 2006, IRO launched its first store in Paris’s famous Saint-Germain-des-Prés district. Today the brand can be found in over 40 countries worldwide. “New boutique openings are on the horizon for IRO as we expand internationally,” says Laurent. “Our Shanghai opening is expected next.


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