bal harbour blog

Moncler's Makeover

Fashion News
Moncler’s spacious new boutique, located on the first floor, features the brand’s main line of clothing and accessories for men and women, as well as the Enfant collection.

By Jessica Mehalic Lucas
Store photography by Doug Castanedo

Moncler is all about innovation, perfecting the high-tech fabrics in its luxe outerwear since the brand’s inception in 1952. It makes sense then that the retail boutique would also evolve, as evidenced by its recent relocation to a spectacular new space at Bal Harbour Shops.

The French-Italian brand originally opened the Bal Harbour outpost, its fifth U.S. location, in 2012. Designed by Paris-based architects Gilles & Boissier, it was a dark, somewhat masculine presentation of the haute montagne lifestyle, utilizing elements like steel, marble and wood as a backdrop for the line’s signature goose down jackets and sumptuous furs.

This time around, the look is more Miami—brighter, sleeker and more contemporary, while still preserving the chic alpine heritage of the brand. A light grey marble-front façade cleanly presents one urban-savvy ensemble in front of a growling polar bear, nodding to the brand’s European mountain history and arctic-appropriate technology.

Open and airy, the spacious interior is ideal for showcasing the brand’s main line of clothing and accessories for men and women, as well as the Enfant collection. You’ll definitely want to check out the new Doudone d’Air collection, which is as warm as their cult favorite Longue Saison, but a lot lighter thanks to an innovative Japanese fabric. This high-density, ultra-light, micro rip-stop nylon is combined with a direct injection of the brand’s exclusive “1000 fill power down.” The two streamlined stars are the Theodote jacket and the Theodosia vest, available in pop colors like azure and maroon, as well as play-it-safe black. Both are festooned with detachable rabbit fur collars, but for the ultimate posh puffer, go for the deluxe mink collared edition.

Pieces from Grenoble, the technical, ski-oriented collection that’s been adopted on city streets, will arrive in mid-September, in addition to select items from Gamme Rouge, the women’s high fashion line designed by Giambattista Valli. If you remember from the fall show, the intricate trimmings, embroidery and leaf motifs on the ultra-luxe coats and dresses, many in beautiful cream colors, seemed to have been plucked from a dreamy ski town in the Swiss Alps. Thom Browne’s Gamme Bleu collection for men will not be available at the boutique.


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