bal harbour blog

Leaders of the InstaPack

Fashion News

By: Sarah Owen

Model discovery stories used to begin in the most unsuspecting of places — drug store aisles, county fairs and train platforms were practically breeding grounds for the future catwalk queens. Nowadays, Instagram is not only the new landscape for discovery, it's also the the platform where models careers can skyrocket, nabbing campaigns based on the number of followers they have.  Here, we capture a few of the models leading the charge on Instagram and making serious moves in the fashion industry.

BELLA HADID
@bellahadid
4.3m followers
Famous for: Dating The Weeknd (Abel Tesfaye), Gigi Hadid’s sister
Often spotted with: Hailey Baldwin, Jesse Jo Stark, Gigi Hadid
People she follows: Alli Simpson, Rihanna, Brody Jenner, Carine Roitfeld, Chanel Iman, Cody Simpson, Devon Windsor, Emily Ratajkowski
Campaign promise: Appeared in Balmain’s Fall 2015 campaign
Walked for: Chanel, Tom Ford, DVF, Jeremy Scott, Marc Jacobs, Moschino, Bottega Veneta

 

KENDALL JENER
@kendalljenner
57.3m followers
High ranking: Most-followed model on Instagram, No.16 on Forbes’ 2015 list of top-earning models
Often spotted with: Tyga, Kylie Jenner, Hailey Baldwin, Gigi Hadid, Taco Bennett
People she follows: Joe Jonas, Karlie Kloss, Ariana Grande, Cara Delevingne, Coco Rocha, Lorde, Naomi Campbell
Fashion spin: Recently released her clothing line, Kendall + Kylie, available at Neiman Marcus and Saks Fifth Avenue

 

EMILY RATAJKOWSKI
@emrata
6.2m followers
Famous for: Appearing in Robin Thicke’s “Blurred Lines” video
Often spotted with: Lara Pia Arrobio, Jeff Magid, Gigi Hadid, Bella Hadid
People she follows: Jourdan Dunn, Lily Aldridge, Olivier Rousteing, Suki Waterhouse, Lena Dunham
Film fave: Appeared in Gone Girl, Entourage, We Are Your Friends, The Spoils Before Dying

 

POPPY DELEVINGNE
@poppydelevingne
1m followers
Famous sibling: Cara Delevingne
Often spotted with: Sienna Miller, Georgia May Jagger, Camille Rowe, Chloe Delevingne, Cara Delevingne
People she follows: Kendall Jenner, Stella McCartney, Rihanna, Alexa Chung
Also known as: Contributing editor at Love magazine, Chanel brand ambassador

 

PYPER SMITH
@pyperamerica
665k followers
Model family: Lucky Blue, Pyper America, Daisy Clementine, Starlie Cheyenne
Musically inclined: Plays bass for her family’s surf rock band, the Atomics
People she follows: Taylor Swift, Lana Del Rey, Karlie Kloss, Beyoncé Mario Testino, Kiko Mizuhara

 

LEONA BINX WALTON
@binxwalton
131k followers
Designer spin: Recently collaborated on a collection for Superga
People she follows: Lily-Rose Depp, Bella Hadid, Lucky Blue Smith, James Franco, Natalie Westling, Suki Waterhouse, Harry Brant, Miley Cyrus, Soo Joo, Sung Jin Park
Campaigning trail: Chanel, Balmain, Fendi, Maiyet

 

SOO JOO
@soojmooj
392k followers
Runway moments: Moschino, Tom Ford, Chanel
People she follows: G-Dragon, Irene Kim, CL, T.O.P., Sang Woo Kim, Kingmck, Ji Hye Park, Sung Jin Park, Aimee Song
Fashionable moment: Opened and closed Chanel Cruise 2016 Seoul, Korea

 

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