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InstaInsider: Tamu McPherson

Fashion News
Tamu McPherson in one of her signature colorful ensembles.

By Jessica Michault

Tamu McPherson is one of those super chic fashion street photographers that seems to get her photo taken more often than some of the industry’s top fashion editors. Born in Jamaica and raised in New York, she now calls Milan her home.

Her sweet eclectic style that often features a bright print or two, is just one aspect of this talented artist. Her blog,, is followed by fashion insiders and her work as a photographer and writer have been featured in publications like Glamour, Harper’s Bazaar, and Elle Italia.

What McPherson loves most about the @folkmagazine feed is that “the images are breathtaking and provide inspiration for road trips.” But it doesn’t stop there. A link in the Instagram bio to the feed’s website and store will help those millennials with a wanderlust soul to connect with kindred spirits as well as find cool clothing and accessories to wear while they travel on their authentic self vision quests.


The @zanzanman feed was ostensibly created by Gareth Zanzan to promote his eyewear line, which he launched in 2012. But the feed is much more than just a marketing tool for Zanzan to fill with images of products. Instead, he has used it as a mood board to express the attitude and vibe of his company (as well as announce brand news). McPherson likes the feed for its “absolutely inspiring images featuring popular culture icons, incredible landscapes and lots of other interesting imagery.”


Amy Sall, aka @amy_sall, is the glamorous founder of the website Suno Journal. “Her research on the African diaspora is extremely thoughtful and well curated,” explains McPherson. Her website will soon extend into a print publication that, just like her feed, focuses on African culture, art and style.


@celestalis is the Instagram feed of Lorenzo Cinotti who is both a photographer and musician as well as the editorial director of website, which celebrates all things having to do with Venice. “It has great images of Venice and its surrounding areas with dreamy captions,” says McPherson. The moody images and saturated colors of the photos make it easy to understand why the city is so beloved by artists and poets and why so many people long to visit the city on the sea.
Like many of her fashion insider brethren McPherson is a devoted follower of the feed on Instagram. She loves it because it features “gorgeous books that span popular culture and still inspire life today.” The feed is where a highly curated selection of rare and out of print books, which have been unearthed by the ultra cool fashion store Dover Street Market, are displayed for eventual purchase. Many of the books are sold within hours, if not minutes. And the photos that are posted on the feed to promote a particular book also become Pinterest and mood board fodder for those who aren’t fast enough to snap up the original oeuvre.


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