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Ferragamo’s Fashion Flock

Fashion News
One Sara Battaglia's Rainbow Bright bags she created in partnership with Salvatore Ferragamo.

By Jessica Michault

The winds of change are currently sweeping through the Salvatore Ferragamo fashion house. Creative Director Massimiliano Giornetti has recently left the company after 16 years and current CEO Michele Norsa, who joined the company in 2006, is planning to step down by the end of the year.

But, the brand looks to be just as innovative as always as two new creative collaborations clearly prove. The house tapped the up and coming accessories designer Sara Battaglia to create a capsule handbag collection. And it reached out to the jewelry designer Daniela Villegas to craft a line of jewelry for the brand. What both partnerships share is a clear link to the heritage and core design codes of the famed Italian fashion house.

Battaglia honed in on Ferragamo’s most famous pair of shoes, the Rainbow Wedge. Originally created in 1938 for Judy Garland, its delightful appeal has stood the test of time and is one of the most recognizable styles to this day. In Battaglia’s hands, the upbeat color bands in tactile rounded shapes have been turned into zigzagging clutch bags, undulating fur or leather bucket bags and vibrant totes. And the addition of Battaglia’s own trademark tassel gives each piece a classic finish.

For Villegas, the link to the history of the house was made via its renowned silk scarves. More specifically some bird print designs created by Mr. Ferragamo in the 1950s. Villegas used parakeets, parrots and birds of paradise as well as an empty cage in her line as emblems of freedom. She also mixed sterling sliver with colorful gemstones like purple Amethyst and green Topaz to heighten the tropical nature of her chosen theme. While the house’s signature Ganico emblem featured on the front of the cage gives the designs a touch of graphic dynamism.

“Daniela is an exceptional and visionary artist and a very dear friend of mine who is able to transmit lyrical poetry and a sort of sophisticated fairy tale” said Giornetti about the collection.

Both Battaglia and Villegas’ work point to a brand with a rich and vast archive from which artists can easily pull inspiration. The collections are a testament to a house that has a clear respect for the past but is more then ready to not only embrace the future, but join forces with today’s leading designers in different creative fields to reinterpret Ferragamo for a new generation.


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