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Ladurée makes its Bal Harbour Shops Debut

Fashion News
The unmistakable Laduée green and gold box.

By Jessica Michault

If the Eiffel Tower is the undisputed symbol of France and champagne is the national drink then the macaron, or to be more specific the Ladurée macaron, best represent its sweet tooth. Thankfully, Bal Harbour Shop’s customers no longer have to fly all the way to Paris to partake in this delectable dessert as the French company now has an outpost at the Shops.

Louis Ernest Ladurée founded the house in Paris in 1862 and the company has ceaselessly enticed customers with its confections for more then 150 years. Its distinctive rich green and gold packaging, its dark wood tea rooms and its shelves heaving with mouth-watering pastries beautifully celebrate the French belief that it is very important to take time to enjoy life’s little pleasures.

Over the years, Ladurée has become quite skillful at coming up with clever partnerships with artists, fashion designers and Hollywood to introduce its iconic macarons to a worldwide audience. It famously supplied them to Sofia Coppola for her award winning film Marie Antoinette. It has crafted particular flavors for Lanvin, Marni, Anna Sui and Christian Louboutin and boxed them up in collectible packaging created by each fashion house.

What sets Ladurée’s macarons apart is not just the way the “light as a cloud” meringue cookies melt in your mouth, it’s the vast and varied flavors the house can whip up. For traditionalist there are the old standbys of raspberry, vanilla, lemon or chocolate. But for the more daring foodies, Ladurée has made macarons that taste like everything from foie gras and licorice to green apple and rose petal.

And this month in honor of Valentine’s Day Ladurée has transformed their macaron’s traditional round cookie shaped into the form of a heart.

 

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