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Dolce & Gabbana’s Spaghetti Western

Fashion News
The far west finale of the Dolce and Gabbana menswear show.

By Jessica Michault

If it wasn’t already apparent how influential Instagram is to the fashion industry, just take a look at Dolce & Gabbana’s recent menswear collection, which turned the camera on the crowd for some runway-ready drama.

For their Fall/Winter menswear collection, designers Domenico Dolce and Stefano Gabbana took a page from the Spaghetti Western playbook—and turned it into a social media opp. At the entrance to the venue, guests were invited to pose for photos in front of a playful cartoon image of the Far West. The mock up featured drawings of iconic western characters that had holes cut out where the faces belonged so that the most daring editors and journalist could stick their head’s through the aperture for a very unique selfie (#sicilianwestern).

Once inside the venue, the audience was informed that the models would film them during the event. Much in the same vein as the womenswear show, where models delightfully snapped live photos from the catwalk, the men took it a step further with runway video feeds. The result: short films directed by—and starring—the hottest group of emerging talent ever.

The whole thing made for a slightly surreal fashion moment. Models dressed in garments like sheepskin pants, retro western printed silk suits, beaded pistol covered coats, 3D horseshoe motif tops and cute western cartoon character appliqué sweatshirts walked the runway carrying tablets that filmed them (and the audience) as they posed for the cameras and made their big sartorial cinema debut.


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