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Viva Italia!

Fashion News
The Gucci Museo in Florence.

Ninety years of Gucci is certainly a cause for celebration. You don’t have to ask us twice to celebrate one of our favorite Italian brands.

But a big party just isn’t enough for an anniversary like this one. No, for the big 90, Gucci celebrated with the opening of a namesake museum.

On Monday night, in the midst of Milan fashion week, the Gucci Museo opened its doors in Florence’s famed Piazza della Signoria. There was major fashion and socialite wattage in attendance, including Charlotte Casiraghi, Abbie Cornish, Camilla Belle, Lapo Elkann, Fan Bingbing, Ferruccio and Leonardo Ferragamo.

In a recent interview in WWD, Gucci president and chief executive officer Patrizio di Marco shared his hopes for the museum. “The intent is to tell our story and make it visible for everyone, doing something with and for this city.”

The museum, arranged by theme, is more than 18,000 square feet. The company’s vast archives are housed in a private basement.

In addition to a permanent house for the Gucci pieces, the company plans to exhibit a series of contemporary art installations—the first of which is by Bill Viola.

Covering 18,460 square feet over three floors, the Gucci Museo is arranged by theme and not in chronological order. The first room is dedicated to travel—a theme that has been a part of the company since its founding—another area is a study on Gucci’s GG monogram another features jewelry, the Flora pattern has its own space and Lifestyle and Sport themes are also included.

Fans of limited edition pieces will be thrilled with the museum’s Icon Store, which carries bags, accessories, jewelry and scarves designed by Frida Giannini exclusively for the museum.   There’s also a cafe and bookstore in collaboration with Rizzoli, who just released “Gucci: The Making Of” in conjunction with the opening of the museum.

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