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Three Times Chic

Fashion News
Eau de Lacoste L.12.12 is the company's first men's fragrance collection.

Lacoste introduces its first ever collection of male fragrances, inspired by its iconic L.12.12 shirt. Designed in 1927 by the tennis legend René Lacoste, this renowned garment would forever change the way sportswear was designed, thanks to its unique petit piqué fabric, and has since become a fashion staple of men’s wardrobes the world over thanks to its chic simplicity.

While the iconic polo is instantly recognizable, what may be less known is the somewhat cryptic name, L.12.12. Here’s a breakdown: L stands for Lacoste, 1 is a reference to the unique fabric (cotton petit piqué) and 2 means short sleeved. The second 12 relates to the number of prototypes that had to be produced until René Lacoste approved the design.

Lacoste’s new trio of fragrances shares the same dedication to process and development as its name-bearing polo. The three masculine scents—Blanc, Bleu and Vert—all capture the feeling of lightness, coolness and freshness the petit piqué fabric gave René Lacoste when he wore it on the tennis courts. Each bottle is adorned with a textile crocodile logo that was inspired by the tenacious champion’s nickname. To further reference the polo, a textured piqué panel runs down the side of the bottle.

The Blanc edition opens with a fresh, woody and herbal blend of grapefruit, rosemary, cardamom and cedar leaf to create a clean and aromatic first impression.  These notes blend with a uniquely masculine, floral heart accord comprising a natural tuberose, ylang ylang and olibanum that gives the scent its purity. The base of the fragrance merges cedarwood and georgywood with fresher notes of vetiver.  The result is a timeless classic but with a masculine and woody tenacity.

Bleu is a bit more powerful.  The top notes combine a dose of citrusy grapefruit with cool aquatic notes of peppermint and watery fruits.  At the heart there is a smooth and aromatic accord of sage, which blends with an earthy dry down of patchouli, amber wood and oak moss to create a deep, powerful, and intensely masculine scent.

Vert is fresh and natural with a cocktail of citrus notes combining bergamot, verbena and grapefruit. This bright blend of top notes is balanced by a relaxing heart accord consisting of blue lavender, thyme, violet leaf and fig. At the base there is the sparkling scent of natural living bamboo grass, a note unique to this scent, which drives the feeling of fresh, green wood within the fragrance.


In other Lacoste news, watch brand ambassador Andy Roddick sport his own collection for Lacoste at the US Open this week. Available in stores now, the seven-piece collection includes polos, tennis shorts, track pants and track jackets.

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