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The Best of InstaFashion

Culture Watch
Gucci boys line up backstage before the latest menswear show.

By Jessica Michault

Though Instagram is a numbers game, ruled by followers and likes, the brands that rank highest on our list don’t all boast millions of devotees. But, there’s something about to this group that make them stand out among the rest: a perfect balance of visual pleasure, creativity, wit and enough personality to feel a connection to the label that it represents. Here, we gather a few of our favorite fashionable feeds.

The appointment of Alessandro Michele as the new designer at Gucci earlier this year has, almost in the blink of an eye, revolutionized the Italian house. His vintage, highly feminine aesthetic has rocked the industry and changed the fashion conversation. Consequently, the brand’s feed has also changed, bringing followers deeper into the Gucci universe with its fashion mood board of runway shots, short videos and behind the scenes images.


Designers Domenico Dolce and Stefano Gabbana were very early adopters of a number of social media platforms and they are extremely astute at using the online universe to get their message out to the world. The brand's Instagram is no exception. Rife with bright and bold images, the feed is where the house posts shots of celebrities wearing their work on the red carpet, the myriad of magazine covers that feature their designs and an endless line up of runway looks. On a side note, those that are looking for a more personal glimpse into the designers lives should check out all the shenanigans that Gabbana gets up to on his signature feed.


This is, hands down, one of the most delightful fashion Instagram feeds running today. It is (really) updated by the designer herself, who has admitted that her staff sometimes freaks out when she posts things on a whim. Beckham makes no qualms of uploading family photos and shots of her hot husband along with more “on brand” images of the modern and elegant collections she creates. It makes for a fun (and envy-inducing) insider look at the glamorous world Beckham lives in.


Miuccia Prada might not be uploading the Instagram posts herself but boy does this feed feel very much in keeping with her avant garde ethos. While there are quite a few campaign shots on the feed, it's all the mini videos that Prada uploads that are the real draw. The designer has always been a proponent of artistic interactions with her brand and the opening of the new Prada Foundation will surely inspire even more original pieces.


The official Instagram for the house has really started to step it up a notch recently on Instagram. The brand has been very creative in how it uses the square photo framework of the site to create larger images in a jigsaw like display for an impressive visual impact. It also is incorporating other image apps like Flipagram to bring a different perspective and narrative to the feed. And they have no issue "regramming" images pulled from those they follow (including yours truly) as another way to engage with their followers.


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