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A Fashionable Cause

Culture Watch
Gisele Bündchen strikes a pose for good in an American Express (RED) card campaign.

It’s easy to “get involved” by signing a check off to a charity, but these ladies are using their visibility and stature to influence the lives of thousands by taking an active role in charity work. Some of these supermodels have founded their own organizations, linking with causes deeply rooted in their lives. While others have taken up the torch for groups like (RED), Friends of the Asian Elephant and Free Arts. Here’s a look at some of the most prominent models and the causes they stand by, which we hope will inspired some model citizenry of your own!

Gisele Bündchen
The highest-earning model on the planet, recognized on a first name basis across the globe, is also one of the most charitable. Gisele’s charity support is far and deep: David Sheldrick Wildlife Trust, Music Rising, (RED), St. Jude Children’s Research Hospital, United Nations Enviornment Programme, WWF and Zero Hunger to name a few.

She donated an incredible $150,000 to her homeland’s, Brazil, Zero Hunger program and was the face of the American Express (RED) Card. Using her modeling career as philanthropic leverage as well, Gisele designed a necklace edition for Harper’s Bazaar for St. Jude Children’s Research Hospital, campaign modeled for Fashion Targets Breast Cancer and donates profits from her sandal line Ipanema Gisele Bündchen.

Miranda Kerr
Kerr may in fact be one of the most well known Victoria Secret Angels of our generation, but her true angel work comes from her immense amount of charities and foundations that she supports.

As the second highest paid model in the world, Kerr has supported Children International, Red Cross, Virgin Unite and Wildlife Warriors Worldwide and recently celebrated her first anniversary as ambassador of Kids Helpline Australia. From children in poverty, emergency victims, environmental sustainability and wildlife and flora protection, Kerr is devoted to help out the world in any and every way, making her one of the most impactful models of our time. Her most recent contribution? An incredible $100,000 donation to Friends of the Asian Elephant charity.

Adriana Lima
Another Angel that uses her Victoria’s Secret power for philanthropy is Adriana Lima. She dedicates her time to helping the needy in Brazil, and with a cause close to her heart in her native city Salvador, Bahia. There, Lima helped construct Caminhos da Luz (Ways of Light), an orphanage for children.

Toni Garrn
As if her Calvin Klein debut, Cartier and Versace fragrance contracts, endless editorial campaigns and becoming the face of Nars isn’t enough, Toni Garrn calls Leonardo DiCaprio ‘beau.’ And yet, it’s impossible to feed into your outrageous envy of her charmed life because this model is also one of the most active, charitable do-gooders in the industry.

In 2014, Garrn became Plan Deutschland’s International Ambassador for its “Because I am a Girl” campaign. The German native addresses gender discrimination by promoting the women’s rights and bringing them out of poverty through education, medical care, family planning and legal rights projects.  Empowering women could not be a more fitting charity for this fashion icon with plenty of experience to draw on as a powerhouse female herself.

Karolina Kurkova
Not only has she broken ground as a high end and commercial market model and one of the most in-demand models for brands like Louis Vuitton, Valentino, Chanel and Saint Laurent, but the Czech Republic native is also an award-winning philanthropist. Kurkova received an award in 2006 from the organization Women Together for her immense humanitarian work in the area of children’s welfare.

Kurkova has worked with the Beautiful Life Fund, Free Arts, Global Youth Action Network, and launched the now popular t-shirt campaign FTBC Worldwide tee campaign for Fashion Targets Breast Cancer. Says Kurkova, “As a woman and a mother, I am proud to give a voice to the 1 in 8 women of all ages affected by breast cancer in their lifetime.” Recently, Kurkova and son, Tobin, modeled for Born Free, a campaign to eradicate HIV transmition from mother to baby by the end of 2015. 

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