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The Next Mario Testino

Culture Watch
An image from the Neiman Marcus catalogue taken by Erik Madigan Heck, one of the photographers featured in “Don't Stop Now: Fashion Photography Next”.

We love fashion photography! Luckily, we’re not alone in this enthusiasm for the image-makers who capture fashion in an elevated form that leaps off the printed page and begs to be hung on a wall. The latest fashion exhibition to catch our eye is “Don't Stop Now: Fashion Photography Next” at Foam gallery in Amsterdam.

What’s most inspiring about this particular exhibition is that its focus is a new generation of photographers making groundbreaking work. Among those with works on view are: Erik Madigan Heck, Mel Bles, Charlie Engman,  Jonathan Hallam, Jamie Hawkesworth, Alice Hawkins, Julia Hetta, Samuel Hodge, Axel Hoedt, Laetitia Hotte, Daniel Jackson and many more making their mark in campaigns, editorials and special projects.

The timing of this show coincides with Amsterdam Fashion Week, known for its avant garde style and local designers from the Netherlands. And like the fresh style seen on the runways, this exhibition is characterized by a new style of photography being popularized by this crop of lensmen. And it’s not all about digital, either! Contrary to the possibilities presented by digital technology, many emerging photographers turn to analogue techniques and process their own images in the darkroom. Some photographers are particularly interested in the artificial character of the fashion image and are pushing the limits of the medium via manual interventions and manipulation.

This new generation of groundbreaking photographers follow in the footsteps of the established order, such as Mario Testino, Steven Meisel, Jürgen Teller or Inez & Vinoodh. Concurrent with this exhibition, a book by Magdalene Keaney with the same title will be published by Thames & Hudson this Fall.

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