bal harbour blog

Chopard's Need for Speed

Culture Watch
919 Porsche Hybrid.

As Porsche preps for its return to racing on June 14th, it brings with it  a new partner—Chopard. As the Official Timing Partner of Porsche Motorsport, Chopard continues its longstanding commitment to automotive sports.  The Geneva watchmaker will thus accompany the long-awaited return of Porsche Motorsport at the LMP1 Endurance Championship, with the “24 Heures du Mans” endurance race.

A legendary team in the world of motor-racing, Porsche Motorsport has decided to partner with Swiss watch manufacturer Chopard for its grand comeback to competition in the LMP1 Endurance World Championship with its 919 Porsche Hybrid. United by shared values such as a constant quest for performance and excellence, Porsche Motorsport and Chopard are a perfect pairing. Born of a common aspiration towards innovation and reliability, both Porsche Motorsport and Chopard, have made their mark on their respective worlds, representing benchmarks among devotees of motorsports and watchmaking.

The Porsche 919 Hybrid will participate in the eight legs of the 2014 calendar, with the first round scheduled on April 10th 2014 at Silverstone. In addition to the Porsche LMP1 cars, Chopard is also partnering with the Porsche Manthey team, which will line up for the GTE event in the same Endurance World Championship.

The history of Porsche Motorsport is inseparable from legend Jacky Ickx,  a longstanding Chopard ambassador, and six-time winner of the Le Mans race.

A passion for racecars and timepieces is also shared by Karl-Friedrich Scheufele, Co-President of Chopard. On several occasions and with Jacky Ickx at his side, he has taken part in the famous Mille Miglia race at the wheel of a Porsche 550 Spyder.

“Porsche stands for passion and performance—values we can fully identify with,” says Scheufle. “We are proud to be part of their return to Le Mans.”

The partnership with Porsche Motorsport has trained a new spotlight on the sophisticated character of Chopard’s Superfast collection. The Superfast timepieces embody a wealth of exceptional characteristics while bearing the signature design codes of the motor-racing world. Similarly to the Porsche racing cars, they also represent a test bench to push out boundaries and implement new technologies.


you may also like
Culture Watch

The Ultimate Rolex Collector's Book

Assouline’s Rolex: The Impossible Collection is the ultimate book for the ultimate collector coming to Books & Books Bal Harbour.
Culture Watch

An Aromatic Ode to diptyque Bal Harbour

Discover the spirit of diptyque with the newest additions to the historical 34 Collection.
Culture Watch

The Surf Club Makes a Splash

The Surf Club ushers in a new golden age of sophisticated travel in Miami.
Culture Watch

An Illustrated Archive

Artist Ruben Toledo speaks to the power of the sartorial sketch as we take a look back at a decade of celebrating fashion illustration in Bal Harbour Magazine.
back to top