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It's Not Just a Bag...It's a Baguette!

Culture Watch

In 1997, after she was given responsibility of leather goods accessories in 1994, Silvia Venturini Fendi launched the Fendi Baguette, revitalizing the Fendi brand and creating an enduring style icon that women the world over coveted and collected with a passion. To wit, the bag played an integral role in a Sex and the City plot line—the ultimate style nod of its time. The Baguette instantly became one of the most popular and most important accessories of the decade, and this gorgeously illustrated book from Rizzoli celebrates it all.

A deceptively small, simple handbag to be carried under the arm like the French loaf from which it takes its name, the Fendi Baguette has been produced in over 700 models. “The Baguette was conceived as an archetype,” Paola Antonelli, Design Curator at the Museum of Modern Art says in the book, “its distinctive and simple shape a canvas for hundreds of possible variations in materials and visual interpretations.”

A story of craftsmanship, artisanship, connoisseurship and design, the Fendi Baguette catalogue raisonne is illustrated with 250 color photos that depict the vast range of Baguettes. Some are simple and understated while others feature unique or deluxe materials such as embroidery, sequins, beading, leather, fur and crocodile skin. Some are embellished with precious stones, while others are wild, limited-edition works of art designed by artists such as Damien Hirst, Richard Prince and Jeff Koons.

For avid collectors, this book—edited by Silvia Venturini Fendi, and with contributions by Banana Yoshimoto, Paola Antonelli, Pearl Lam and Sarah Jessica Parker—will be as essential as the beloved Baguette itself, and a must for anyone with an interest in fashion and this accessory phenomenon!


Available at Fendi Bal Harbour in May.

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