bal harbour blog

Happy Anniversary, Jimmy Choo!

Culture Watch

By Tali Jaffe

Crystal may be the traditional gift when celebrating your 15th anniversary, but for Jimmy Choo, paper looked a little more appealing.

“Jimmy Choo XV,” a new coffee table book out next month from Rizzoli, celebrates the 15 most significant shoes from the company’s archives and reflects on what has made them hallmarks of the brand style and renown.

According to fashion lore, Jimmy Choo, a Malaysian shoemaker working in North London, had been getting a good bit of attention in the late 80s and early 90s for his noteworthy footwear. All of the right ladies of London—including Princess Diana—were wearing his designs, and once one formidable accessories editor, Tamara Mellon, was hooked, there was no looking back. In 1996 Mellon co-founded the company with Choo, who has since focused his attention to the Jimmy Choo Couture collection.

With a foreword by fashion journalist Colin McDowell and introduction by Tamara Mellon, “Jimmy Choo XV” chronicles the company’s history through captivating imagery shot by photographers such as Mario Testino and Terry Richardson, designer sketches and photos, magazine editorials and paparazzi shots from the red carpet.

The reader is taken on a visual tour through an anthology of these iconic Jimmy Choo creations through eight chapters: Celebrity Icons, Walk on the Wild Side, Novelty and Whimsy, Technical Innovation, Fashion Fringe, Pace Setting, Red Carpet Glamour and The Jimmy Choo Foundation.

In the first chapter, celebrity icons that have helped define the brand include Sex and the City’s Carrie Bradshaw, who basically made Jimmy Choo a household name when her ‘Feather’ shoe was given a plotline. Chapter Two focuses on the use of bold animal prints and provides examples for how this design theme was used to convey the brand’s ultimate confidence and femininity. Chapter Six addresses the power stiletto, and shows why heads of state and royals alike have chosen Jimmy Choo to take them through their paces. And Hollywood royalty is hardly a stranger to the brand, either, which is captured in the Red Carpet Glamour chapter, which documents some of the celebs who have donned a Choo or two.

And Jimmy Choo has even more to celebrate this month, with its brand new store at Bal Harbour. The new boutique features an enlarged collection of Jimmy Choo women’s shoes, handbags, small leather goods, accessories, belts, sunglasses and the company’s first fragrance. The interior is set up as a series of intimate salons, evoking the architectural glamour of a 1940s boudoir.

Jimmy Choo XV is exclusively available at Jimmy Choo Bal Harbour.

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