bal harbour blog

Femme Fatale

Culture Watch
To play up the noir theme, a cigarette girl passed out Miu Miu's Noir Sunglasses.

Fashion and film naturally attract. Besides the obvious necessity of wardrobe, some of the industry’s top designers—Marc Jacobs and Stella McCartney among them—have lent their skills to help define a character, a mood, a time and place.

With an ambitious new project, Miuccia Prada takes the fashion and film a step further to create a film series for her younger brand, Miu Miu.

The Miu Miu Women’s Tales project just celebrated the premiere of its second chapter with a major fete in Los Angeles for director Lucrecia Martel’s “Muta.” The movie premiere also presented a unique platform to promote its new sunglasses line, Noir.

Miu Miu Women’s Tales is a series of compelling short movies directed by international female filmmakers. The first installment premiered in January and was directed by Zoe Cassavetes. The film, called The Powder Room, was set in London's Claridges Hotel and starred Audrey Marnay as a femme fatale who plays provocatively within the private and reflective environment of the powder room.

In Muta, (which means mute and transformation in Spanish), the acclaimed Argentinian director takes viewers on a surreal journey set aboard a ship on a tropical sea. The beautiful female crew appears on the ship, elegantly clothed (natch), but their faces are never in full view, hidden behind long manes of hair, clever framework and Noir sunglasses.

Muta premiered in LA last week with a dramatic party at a1920s mansion that was transformed by the Oscar winning set designer Martin Childs. Their interior designs were inspired by the Miu Miu Fall 2011 collection where old Hollywood from the 40’s meets European glamour.

Guests included a bevy of It Girls: Hailee Steinfeld (who currently stars in the Miu Miu campaign—shot in Miami), Diane Kruger, Emma Roberts and Imogen Poots among them.

Noir Sunglasses available at Miu Miu Bal Harbour Shops this Fall.

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