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Music Loves Fashion

Culture Watch

By Tali Jaffe

Uffie, the 23-year-old French-American recording artist has made quite a name for herself in both music and fashion. Her latest album, Sex Dreams and Denim Jeans, has topped the charts in Europe and she’s an underground sensation in the U.S., and her capsule collection for Diesel last Fall was a runaway success.

We caught up with the young talent while in town for a performance at the Standard Sounds series at the Standard Miami Beach to discuss designers, trash versus class and why it’s important to break out of your comfort zone.

What was it like to be an American growing up in Paris?
I think artistically, Europe is a lot more open. There’s a lot of freedom there, so it’s a great place to grow up. Plus, it’s nice that you can get on a plane and in two hours be submersed in another culture.

When did you start to become involved in the music scene in Paris?
I started organizing parties when I was 16, and making music before I was 18.

You released your first single when you were just 18. Was it daunting at all? 
It was all about fun and freedom. It was loads of fun—I didn’t realize people would actually listen to it.

You've collaborated with a wide range of talent, from Lou Reed to Pharrell. What do you look for in your collaborations? 
I think it’s great to work with people sometimes that are a completely different type of artist. When you step outside of your comfort zone, something really fresh and unexpected can happen.

Tell us about your experience designing a capsule collection for Diesel.
I really love fashion—it was actually my original career path. So working with Diesel was very exciting for me. The Rosso family and all of the Diesel staff are really lovely and were great to work with.

Do you have plans for a second collection with them?
Not at the moment, but who knows!?

Is there another brand or designer you'd love to work with?
Definitely! It’s quite an endless list, actually. I’m a huge fan of Marc Jacobs, Fendi, Miu Miu, Acne, Alexander Wang… I could go on.

How would you describe your personal style?
Trash versus class. I love mixing very clean, conservative and feminine pieces with grungy ones. It’s all about finding a balance I guess.

What are some of your favorite Paris shopping haunts?
Colette is always fun. If you go to Marché aux Puces on the weekends, you can find amazing vintage pieces, fabrics and antiques.

You must travel a lot for work. What are your five travel essentials?
Sunglasses, a cashmere shawl that doubles as a blanket, lotion, a book and a sedative.

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