Bal Harbour Magazine Spring 2010 Fashion Video Short
THE SEASON'S CUTTING EDGE PRINTS
POP WITH COLOR AND CHARACTER,
MAKING THEM FEEL MORE MODERN
THAN EVER.
To bring luxury fashion into nature... To pair the breathtaking beauty of the Everglades with high fashion. We are all attracted to the unbelievable imagery taken by the famous Clyde Butcher who has made a career out of shooting the scenery in the Everglades. We were attracted by how the light feels different there and wanted a photographer skilled enough to understand how to best capture natural light and who would use the colors of the sky and the water to give the film a painterly quality. Making beautiful images is hard but making memorable images is reserved for those at the very top of their game and even then, a lot of creative planning and a little bit of luck are still needed. While we knew that these unbelievable clothes hand-picked from the Spring 2010 shows would look amazing paired with the raw beauty of Everglades scenery, we wanted to add another element. Certain animals are so beautiful and so graceful that they give the same feeling that can overcome you when you see anything of great beauty. So.... we got ourselves the most beautiful giraffe we could find.




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